From Transactions to Experiences: BABC member Teague Shares Survival Skills for Digital Disruption

In the early to mid-2000s, the retail landscape was a constellation of fallen stars, lagging brands that stalled, consolidated, or fizzled out. From the moment in 1994, when Jeff Bezos founded Amazon in his garage, business changed forever.

With algorithms making smarter product suggestions, strategic flexibility, and devotion to user experience, Amazon became the gold standard—the new standard—for the retail experience. Unlike brick and mortar organizations, Amazon could innovate, iterate, and to an unprecedented extent, prioritize customers. The retail industry, as we knew it, was torn apart. Ecommerce became retail’s main storefront.

Today, no industry is immune to disruption. As a pandemic suspends the global economy, a new kind of disruption threatens brands. It is more critical than ever for companies to leverage digital to power the personal, touchless, and safe experiences that customers expect today and will expect tomorrow.

Taking a cue from the digital disruptor playbook. Here are five rules—think of them as survival skills—to follow when you need to accelerate your customer experience in the face of disruption.

Read the full article.

Featured Posts
Recent Posts
Archive
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

Social Media

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey Instagram Icon
  • Grey LinkedIn Icon

Pacific Northwest Chapter

704 228th Ave. NE, #436

Sammamish, WA 98074

206.792.9415

membership@babcpnw.org

Policies & Terms

2020 Website Sponsor

Moore Kingston Smith

Moore Kingston Smith is a dynamic, leading UK firm of accountants and advisers to businesses which range from entrepreneurial start-ups through to large international groups. The firm is a leading member of Moore Global, a worldwide accountancy and consulting network of more than 260 firms, helping to navigate the complexities and opportunities of business on local, national and international levels. Moore Kingston Smith has a dedicated North America Group of international expansion specialists that have been supporting both UK companies planning to expand to North America and businesses from across the Atlantic looking to enter the UK market for over three decades.

© 2017 British-American Business Connections