BABC member Teague offers insight on how Clean Design can restore trust in air travel
Restoring passenger confidence in air travel is the immediate problem facing airlines during this pandemic. “This is a very human issue, involving more than just the sanitisation of interiors. Airlines must inspire a compassionate behavioural change in passengers to move the needle,” says Anthony Harcup, senior director of airline experience at Teague in part one of a three-part series.
The return to skies hinges on trust, but are we addressing the key issues?