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Opportunities in the Affordable Direct Pay Healthcare Market

November 9th at 8am 

 

IS THIS THE TIME TO LOOK BEYOND THE TRADITIONAL MODEL?

 

The American Association of Patients and Providers (AAPP) and its flagship program SimpleCare, is looking beyond the traditional healthcare boundaries opening the door to a nontraditional approach to affordable healthcare and access to it for individuals and families with limited or no healthcare insurance. Enabling new ways to address the classic dilemma of delivering care and sustaining well-being by moving health service providers into a new business model to provide for their local communities and small business employer market. Michelle Cherewatenko will outline how the SimpleCare program allows providers to offer direct pay healthcare services and products at a reasonable price to work outside traditional limited health insurance coverage and limitations while providing a commonsense solution to increased affordability and accessibility to quality healthcare for all

Speakers

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Michelle Cherewatenko

CEO, AAPP / Simplecare

Michelle Cherewatenko is carrying on her late husband Vern Cherewatenko, MD’s legacy in building a nationwide network of patients and providers. Being a Washington State native her whole life, Michelle is proud to be a part of enhancing business opportunities and revenue for her home state and has been a business entrepreneur, managing three successful businesses, since 1997.